We are looking for a Vice President of Marketing to lead DWF Labs' global brand, communications, content, and social strategy.
This role owns how DWF Labs shows up to the market across earned media, owned channels, and major company announcements. You will work closely with leadership, ventures, trading, and business development teams to drive awareness, shape industry narratives, and position DWF Labs as one of the leading voices in digital assets.
Responsibilities
Own global communications strategy, narrative, and brand positioning across crypto and mainstream audiences.
Lead earned media, executive thought leadership, and announcement strategy through managing relationships with press, journalists, agencies, and industry influencers.
Lead go-to-market strategy for product launches, investments, partnerships, and corporate milestones, driving cross-functional execution across marketing, BD, ventures, trading, and leadership.
Define and evolve DWF Labs' positioning across market making, investing, incubation, and institutional products by identifying emerging narratives and placing DWF Labs at the center of key industry conversations.
Drive strategy and performance across all owned channels (X, Telegram, LinkedIn, YouTube), building a content engine that spans market insights, thought leadership, product education, and company news.
Lead and mentor a global team across communications, content, social, design, and agency partners. Responsible for setting clear KPIs, scalable processes, and reporting frameworks that grow with the business.
Requirements:
10+ years of experience in marketing, communications, content, or brand leadership role within crypto /
Proven track record leading communications and content strategies for global brands.
Strong media relationships across crypto, financial, technology, and business publications.
Experience launching products, platforms, or major ecosystem initiatives.
Excellent writing, messaging, and storytelling skills.
Ability to translate complex technical and financial concepts into compelling narratives.
Experience managing cross-functional teams and external agencies.
Comfortable operating in a fast-paced, high-growth environment.
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